Need a Hand in Website Selling? Here Are 8 Tips to Gain a Buyer’s Trust

In site flipping, being able to get the buyer’s trust, as much as a great site, is a crucial factor in your ability to make a sale.  Listed below are 8 tips that website sellers can use to get buyers’ trust, create interest for their sites, and consequently, increase sales.

1. Stick to the facts.

Drumming up interest for your listing by exaggerating figures just won’t stick. I wouldn’t even recommend giving an ballpark figure of the potential earnings of the site (i.e., citing revenue for a day and multiplying this by 30 for a “month’s” income). Let the buyer do that or see that for himself.

2. Make use of screenshots and videos.

Screenshots will give the interested buyer a visual idea of what your site is all about and generally, seeing proof can prove to be more convincing than just reading about it. Furthermore, providing information through videos can help you show to buyers what you have to offer. And bear in mind, when you use screenshots and videos, you must add figures that the buyer can’t verify himself.

3. Give an answer to all comments and private messages promptly.

You may get all sorts of comments – even some offensive ones – but it’s important to put in a response to each of these, and don’t put it off for so long. Even more important: never delete comments! The same goes for messages you receive privately. If you aren’t able to give an answer within an appropriate time frame, this may give the wrong impression to the potential buyer.

4. Give enough contact info – and throw in a picture too.

Your name and email address are just two of the basic information that you should include in your listing. Provide also your mailing address and phone number. That way, an interested buyer can contact you without difficulty for any additional details he might need. Furthermore, placing a picture of yourself gives the impression that you have nothing to hide and enhances your credibility.

5. Answer questions in detail.

By giving one-liners as responses, or worse yet, a curt “yes” or “no”, it would appear that you can’t muster enough effort to offer a more lengthy and more informative response. And if you want to keep buyers interested, that is not the impression you’d wish them to have.

6. Use your real name.

For those who want to establish themselves as reliable website sellers this should be a no-brainer, but just just to emphasize to those who believe that using some weird sounding name is cool – it’s really not. If it’s not possible for you to divulge your full name for some reason, at least use your first name just so people know they’re transacting with a real person.

7. Share some personal details using a link to your bio.

Let other people, particularly possible buyers, know something more about yourself. Such a move come in really useful not only if you’re looking to sell websites but also if you’re trying to establish yourself as an internet marketer. A hyperlink to a webpage bio or to the About Me page in your website or blog will serve the purpose.

8. Improve your trust rating.

If you’re selling websites mainly through Flippa.com, giving your trust rating a boost is simple enough. You’d only need to connect your LinkedIn and Facebook accounts to your Flippa.com profile.

Getting buyers’ trust as a website seller is not as overwhelming a task as it might seem. By using these tips, you’ll be able to establish yourself as a dependable professional and you’ll go a long way in the website flipping industry.